Alternative
Looking for a FatDrop alternative?
FatDrop has been the UK industry standard for electronic music promo for years. But it's built for labels at major-label scale, and the pricing reflects that. If you're an indie label or publicist paying more than you want to, here's what to know about Promoly.
Start a 7-day free trialWhy labels look for a FatDrop alternative
The bill climbs fast
FatDrop uses sales-led pricing with no public tiers. Customers report active-label bills landing at £150-200/month or more. For labels running 1-10 releases a month, that's hard to justify.
Sales-led onboarding is slow
You need to book a demo, negotiate pricing, and go through contract steps before you can send your first promo. That's appropriate for majors but not for indies who want to move fast.
Promo only - nothing else included
FatDrop is purely promo delivery. For smartlinks, pre-saves, and fan-facing tools you need separate subscriptions on top of what you're already paying.
Piracy scanning isn't always needed
FatDrop's core differentiator is active piracy scanning. If your catalogue doesn't face real leak risk, you're paying a premium for a feature you don't use.
The alternative
Promoly - built by a label owner
Promoly was built by a label owner who got tired of the same broken promo workflow. It delivers the core FatDrop workflow - audio player, play/download tracking, feedback, groups and segmentation - at £10-79/month, transparently priced. On top, you get smartlinks, pre-save pages, event campaigns, multi-sender profiles, and the 1,300+ opt-in Tastemaker Network included in every plan. Most indie labels switching from FatDrop report equivalent or better engagement in the first release cycle.
Promoly vs FatDrop: feature comparison
| Feature | Promoly | FatDrop |
|---|---|---|
| In-browser audio player | Yes | Yes |
| Play/download tracking | Yes | Yes |
| Feedback and ratings | Yes | Yes |
| Piracy scanning | No | Yes |
| Smartlinks | Yes | No |
| Pre-save pages | Yes | No |
| Multi-label management | Yes | No |
| Tastemaker DJ Network | Yes | No |
| AI promo copy | Yes | No |
| Starting price | £10/mo | Contact sales |
| Free trial | 7 days, 150 sends | Demo on request |
You should try Promoly if...
- Indie labels releasing 1-20 tracks per month
- Publicists managing 3-10 artist rosters
- Labels whose FatDrop bill is £100+/month
- Anyone who also wants smartlinks and pre-saves without a second subscription
- Labels releasing across multiple genres (Promoly is genre-agnostic)
You should stay on FatDrop if...
- Major labels with 50+ releases a month and established FatDrop infrastructure
- Labels whose core workflow depends on active piracy scanning
- Teams that specifically need the industry-standard FatDrop player recognition at major-label scale
Moving from FatDrop to Promoly
Export your contacts
Request a CSV export of your FatDrop contact list. Include your genre tags, roles, and any custom segments.
Import into Promoly
Upload the CSV in Promoly's contacts area. Map FatDrop tags to Promoly groups during import - takes a few minutes.
Run one release in parallel
Send the same release through both tools for one cycle. Compare open, play, download and feedback volumes to confirm equivalent (or better) reach before switching fully.
Ask for help if needed
Email [email protected] and we'll walk you through the move. Most labels fully switch within a release cycle.
See Promoly in action for 7 days
150 free sends. No credit card. Import your FatDrop contacts in minutes.
Start your free trial