2026 Guide

Best DJ promo tools in 2026

An honest comparison of the 6 platforms labels and artists actually use to send music promos. Features, pricing, and who each is for.

What to look for

A good promo tool needs four things: reliable delivery, real engagement tracking (opens, plays, downloads), a way to collect DJ feedback, and a recipient list or network you can trust. Beyond that, the question is what you\'re sending, who you\'re sending to, and what your budget looks like.

Tools split into two rough camps: DJ-focused (Promoly, Inflyte, FatDrop, DropTrack) and press-focused (Haulix). Play MPE sits at the enterprise end of radio promo. Pick based on the majority of your sends and where you want the tool to grow with you.

Our pick
1

Promoly

Best for indie labels, publicists, and artists who want promo + smartlinks in one tool

Pricing

From £10/mo

Trial

7-day free trial, no credit card

Best for

Indie labels, solo artists, publicists managing 3-20 artists

Strengths

  • Promo delivery with feedback, plays, and download tracking
  • 1,300+ opt-in Tastemaker Network included
  • Smartlinks and pre-save pages bundled
  • Multi-label management for publicists
  • Transparent pricing, 7-day free trial

Tradeoffs

  • No mobile DJ app or Rekordbox integration
  • No audio watermarking or piracy scanning
Start free trial
2

Inflyte

Best for mid-to-large electronic music labels who need a DJ app

Pricing

From ~£40/mo

Trial

Contact sales

Best for

Electronic music labels with 50+ releases a year

Strengths

  • Dedicated DJ mobile app with offline listening
  • Rekordbox integration for Pioneer DJ workflows
  • RADAR automatic playlist and radio tracking
  • Large tastemaker network (~80,000)

Tradeoffs

  • Pricing not transparent above entry tier
  • No smartlinks or pre-saves
  • Expensive for indies
Compare with Promoly
3

FatDrop

Best for established UK labels needing industry-standard recognition

Pricing

Contact sales

Trial

Demo on request

Best for

Established UK electronic labels at major or mid-major scale

Strengths

  • UK industry-standard player - DJs recognise FatDrop on sight
  • Active piracy scanning across the web
  • Deep feature set for high-volume labels

Tradeoffs

  • No public pricing, typically £150-200+/month
  • Sales-led onboarding, slow to start
  • No smartlinks or pre-saves
Compare with Promoly
4

Haulix

Best for US publicists pitching to press and radio

Pricing

From $22/mo

Trial

14-day free trial

Best for

Music publicists in the US market

Strengths

  • Built-in audio watermarking on every plan
  • AI press release generator
  • US press and radio workflow heritage since 2009

Tradeoffs

  • Focused on press more than DJ promo
  • No built-in tastemaker network
  • Agency tiers get expensive ($1,000+/mo)
Compare with Promoly
5

DropTrack

Alternative DJ promo platform with a US focus

Pricing

From ~$15/mo

Trial

Free tier available

Best for

Solo artists and small labels in electronic music

Strengths

  • Affordable entry tier
  • Simple UX
  • Free tier for experimentation

Tradeoffs

  • Smaller DJ network than competitors
  • Fewer advanced features
  • Less established in UK/EU electronic music
Compare with Promoly
6

Play MPE

Enterprise-grade platform used by majors for radio promo

Pricing

Contact sales

Trial

Demo on request

Best for

Major labels and large independents focused on radio

Strengths

  • Deep radio station relationships
  • Built for major label catalogue volume
  • Industry-standard for US radio promo

Tradeoffs

  • Priced for enterprise
  • Overkill for indie labels
  • Not focused on DJ promo
Compare with Promoly

Our recommendation by use case

If you\'re an indie label or solo artist

Start with Promoly. Pricing from \u00A310/mo, smartlinks and pre-saves included, 1,300+ DJ network on day one. Most indies stay on Promoly permanently.

If you\'re a publicist managing several artists

Promoly on Pro (\u00A339/mo) or Premium (\u00A379/mo) gives you multi-profile management. Haulix is a fit if you pitch mostly to press and need watermarking.

If you\'re a mid-size electronic label

Evaluate Inflyte for the DJ app and Rekordbox integration vs Promoly for the price and bundled smartlinks. Trial both and compare engagement.

If you\'re an established major-adjacent UK label

FatDrop\'s industry recognition and piracy scanning are real advantages. The premium pricing is worth it at scale.

Try our pick free for 7 days

Promoly: promo delivery + smartlinks + pre-saves + a 1,300-DJ network. From \u00A310/month.

Start your free trial