Music Distributors

Help your artists promote releases, not just deliver them

Distribution gets music onto platforms, but it doesn't get it heard. Promoly gives distributors a way to offer real promotion tools to their artists and label clients, turning delivery into discovery.

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Problems distributors face

Artists expect more than delivery

Getting tracks onto Spotify and Apple Music is table stakes. Your artists want marketing support too, and if you can't offer it, they'll find a distributor who can.

No promo infrastructure to offer

You've got the delivery pipeline sorted, but when an artist asks "how do I get my release to DJs and press?", you don't have a good answer beyond "try emailing them."

Label clients need white-glove service

Your bigger label clients expect a premium experience. Sending promos through personal email accounts looks unprofessional and produces zero trackable data.

No way to measure promotional reach

You know how many stores a release went to, but you can't tell an artist how many DJs heard it, how many journalists opened the promo, or what the feedback was.

How Promoly helps

Promo tools your artists actually need

Give every artist and label on your roster access to Promoly's in-browser player, contact management, and campaign tracking. It's the promotion layer that sits on top of your distribution.

Branded campaign experience

Each artist or label sends promos under their own brand. Custom artwork, colours, and sender details mean recipients see the artist, not the distributor, unless you want them to.

Feedback and engagement data

Every promo campaign tracks opens, plays, downloads, and ratings. Artists get real data on who's engaging with their music before and after release day.

DJ and press network access

Promoly's Tastemaker Network includes 1,300+ opted-in DJs and media contacts. Your artists can reach new ears without building a contact list from scratch.

Getting started

1

Set up your artists

Create sender profiles for each artist or label you distribute. Upload their branding, import their contacts, and connect their release metadata. Each profile is self-contained.

2

Send pre-release promos

Two to four weeks before a release goes live, send promos to DJs, journalists, and playlist curators. Recipients stream in-browser, leave feedback, and download approved formats.

3

Report on campaign performance

Show your artists exactly how their promos performed. Open rates, play-through rates, download counts, and written feedback from tastemakers. It's the reporting layer your distribution service has been missing.

"We started offering Promoly to our label clients last year. It's become the feature that stops them shopping around. They can send promos, track everything, and we look like heroes for recommending it."

Danielle Moreau

Southbound Distribution

Common questions

Can I offer Promoly as part of my distribution package?

Yes. Many distributors recommend Promoly to their artists and labels as part of their release workflow. You can set up accounts and sender profiles for your clients, or point them to sign up directly.

Does Promoly integrate with distribution platforms?

Promoly pulls metadata and artwork from major DSPs, so if a release is already in stores, setting up a promo campaign is fast. You can also upload tracks manually before distribution is complete.

How many artists can I manage from one account?

There's no limit on sender profiles with the Label or Pro plans. You can manage dozens of artists from a single dashboard, each with their own branding and contact lists.

What file formats does Promoly support?

You can upload MP3 and WAV files. Recipients stream through an in-browser player, so they don't need any special software. Downloads can be restricted to specific formats if you prefer.

Is there a free trial for new accounts?

Every new account gets a 7-day free trial with up to 150 sends. No credit card required. Your artists can test the full platform before committing to a plan.

Add real promotion tools to your distribution service

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