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The best techniques for music promotion, marketing, and growing your career in the industry.
From the outside, it might seem like the music industry is all about creating music: being inspired, writing songs, recording singles, making albums. And, of course, all of this creative stuff is a huge part of it. But music industry insiders, especially record labels, know the real truth: the music industry is all about promotion. […]
As a record label, one of your main goals is to promote the musicians on your roster. And throughout the history of the music industry, there have been lots of ways to achieve this goal. There are the classic “oldie but goodie” options, like getting their music played on the radio. There are the somewhat […]
So you’ve found the perfect song on Spotify and you want to share it with all your Instagram followers as soon as possible. Thanks to a convenient new synergy between these two social apps, you can share a song, album, or playlist to your Instagram story in a few seconds with just a couple of […]
The community quarantine amid the coronavirus pandemic has forced a lot of lifestyle changes for people. Although the strict implementation of the quarantine is to protect the welfare of everyone, it takes a toll on the mental health of people, especially those who rely on social interaction daily. It sucks you can’t go to your […]
If you’re an independent artist and want to promote your music all on your own, then it’s important to know that the job comes with plenty of responsibilities—not all of which will be enjoyable. Doing self-promotion as an independent artist isn’t impossible, but you have to be prepared. In today’s digital age, self-promotion is easier […]
If you’re a musician or band, and you want to book more gigs, get more exposure, and put yourself on the road to success, you should know what an EPK, meaning electronic press kit, is. So what is an EPK?
Ah, (hash)tags… The original way of organizing and finding content on the web. Technology may have come far, but we’re still dependent on tags and keywords to listen and post amazing music.
Today, music has gone fully digital. Instead of producing vinyl, every artist has to turn their sights to music streaming platforms.
You’ve spent many days, even months creating music you believe everyone should hear. You get it on Spotify and wait for it to penetrate the world.
With even more artists entering the music industry, the need to stand out as a musician has become as important as ever, especially when it comes to more populated genres. In the past, the task of standing out as a musician was mostly done through the use of sheer musical skill, which eventually rendered the quest […]
If you’ve been following the internet music scene for a while now, you’ve probably become quite acquainted with the idea of using SoundCloud to get your music out in the open. With all the years and effort that you’ve put into pursuing your craft and refining your talent so that you can make it a […]
Whether you are aiming to be the front act for a famous band at a local show or seeking coverage from a popular music blog, you will need a well-written email pitch to succeed in your plans.
A quick look at the Internet will reveal multiple ways to share your music and promote your identity. Putting much thought on how you market your image and your music gives you a better chance of getting discovered and heard in a competitive industry. However, promotion and image must not take the bulk of the […]
Regardless of whether you’re a beginner that’s been tapped to play a few gigs out of town or a well-known act taking the national stage, there’s always the struggle of performing your music in a new city. Performing in a city that you’ve never had a show before comes with an understandable amount of overthinking, […]
What’s new on Spotify? Marquee, an advertising initiative that allows music labels and artists to promote their music on the streaming platform – at a price, of course. It’s 55 cents a click, but Spotify recommends a minimum ad buy of $5,000. For that price, you can expect to increase your stream count to at […]
Making it big in any industry depends a lot on sheer luck. However, along with luck, it’s also equally important to work hard, have determination, and use the right strategies. The same goes for those belonging to the music industry. If you’re an aspiring musician, your goal is to obviously get everyone out there to […]
Promoting music over email isn’t the most glamorous of jobs. It’s like herding sheep at the best of times, but like with anything; the more sheep you herd, the better you become at it.
Splitting your album enables you to stay on top of your fans’ minds, which gives them more chances to catch interest, share, and purchase. Find out more…
Technology has now made it easy for artists to update their fans about their latest musical productions or personal ventures. Social media allows you to connect to a wide audience by sharing what you had for breakfast or lyrics to a new song you are producing. Even an image of the backstage at a concert […]
TikTok is a social platform dedicated to sharing short-form videos. Musicians now have an incredible opportunity to expand their audience.
With technology continuously evolving, the need for innovating in the way music is promoted persists and presents a challenge that musicians must overcome.
In this article, we’ll highlight three traits that we believe can help any aspiring musicians reach success.
It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound […]
There is something about the mythos of a record label. Iconic organizations like Atlantic and Def Jam are akin to museums and have played host to the biggest names, songs, and albums music will ever know. Perhaps it’s to do with the music industry as we know it. It’s an exciting and mysterious world that […]
How many unopened emails are currently in your inbox? 200? 600? Or perhaps, you’re on a few different mailing lists – 1,653 then? And that’s after doing some Gmail housekeeping! We receive tons of emails day by day (105 billion emails are sent daily!), and a vast majority of them are never read. People are […]
When it comes to music, Spotify is a robust platform that you can heavily rely on. This is because it’s a digital music streaming service that provides access to millions of songs, podcasts, and videos from various artists across the globe. Though the full service requires a premium subscription, you can still access the free […]
Influencer marketing gets a bad wrap. While some people may think its benefits extend only to weight loss teas and whatever brand the Kardashian’s happen to be peddling, the truth is, influencer marketing has moved beyond fringe marketing fad and has infiltrated almost every industry. So prolific is modern-day influencer marketing, that your purchasing decisions […]
Spotify has become such a major platform for audio streaming that musicians must factor it in distributing their songs. Because of this, it’s not enough to just upload songs while hoping that a ton of people will accidentally stumble upon your music. You will need an approach to get the most listens possible – here […]
After years of hard work, planning, and dedication, you’ve finally done it—you’ve built a sizeable loyal following that awaits every new track you release. It’s been a long journey, but amidst the album drops, the tours, and the marketing, there’s one thing that has and will always remain true: the grind never stops. During music […]
Creating and producing music is different from promoting it. The latter takes more than just artistic freedom and talent. It needs a crafty mind and good business sense. While the internet has made it easier for musicians to get their music out there and attract a wider audience, the oversaturation in the online world has […]
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