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The best techniques for music promotion, marketing, and growing your career in the industry.
There are a lot of resources out there on starting an independent record label and, frankly, most of them are way too complicated. Luckily, we’ve distilled it down so even your Grandma could start the next Universal. (Side note: if your Grandma does start a label, please hit us up cause that’s cool and we’d […]
If you’re a musician trying to make a name for yourself, you know that hustle is just as big a part of the game as making good music in the first place. After years of honing your craft, writing, perfecting, and finally producing a body of work you are proud of and want to share […]
Since the introduction of the Internet, it has been much easier to market and promote various products, services, events, causes, and even art. Social networks, particularly Facebook, Twitter, and Instagram, have proven themselves to be powerful platforms for raising awareness about many subjects across a wide range of industries. Even if there is no doubt […]
One of the most common methods to advertise or promote is through the internet. It may be cheap and convenient, but it is highly competitive. Amid the thousands of people trying to get recognition, what can you do to be seen or heard? Here are some tips you can follow to increase your chances of […]
Musicians looking to expand their popularity shouldn’t limit themselves to YouTube, Twitter, or Facebook. They have to use as many social media platforms as possible to reach the most extensive number of audiences. One of the social media platforms that hold great potential is Instagram. With thousands of Instagram users in your community alone, you […]
With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your […]
Every musician wants to make it big. If you’ve ever picked up a guitar, you’ve probably dreamed of becoming the next Kurt Cobain. However, as you may know, it’s not that easy to become a successful musician, especially during the early stages of one’s career. The road to fame and fortune has plenty of potholes […]
One of the most important milestones in a professional musician’s life has to do with the release of new material. The release date of your album, music video, or single can make a difference in terms of impact. Although it may seem like an exciting process, planning your release dates and the promotional activities that […]
By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish […]
As a musician trying to turn a passion into a fulfilment of a lifelong dream, the publicizing of your music is a crucial part of ensuring that your efforts to get your music heard far and wide are successful. Taking your passion project far beyond your studio or laptop involves having to put all your […]
Nowadays, sharing your music to the world doesn’t have to entail busking on the streets with a bag full of mixtapes. Thanks to technology and the internet, it’s much easier now to tap into a global audience that will give your songs a listen and perhaps even give you a follow while recommending your profile […]
The business of social media is a tricky ordeal – on the surface, it looks easy. Take a snap, slap on a filter, post with the right hashtags and hope for the virtual likes and double-tapped hearts to crush the algorithm. However, professionals can’t afford to just wing it; whether or not you’ve earned that […]
If you are a budding artist trying to find your way in the musical world, chances are you will face a lot of challenges and obstacles along the way. Making a name for yourself in the music industry won’t be a walk in the park, especially if you’re an aspiring artist with little to no […]
Do you have an original single to release? If so, it’s time to make it known. All you have to do is upload your newly released single on popular online platforms such as Youtube and let social media work its magic. In a matter of days, you’ll get thousands of views across the globe. Perhaps […]
Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way. If you are sending out low-quality content, you might end up losing […]
Getting your fans to sign up for your email newsletters is the first step in convincing them to buy your albums and records. The first thing to remember is that most people don’t want to have spam messages clogging their inbox. Therefore, it’s crucial for you to respect your fans and value the trust they […]
A music career is a dream for many people, young and old alike. Nowadays, there are so many platforms on which you can showcase your talent and become famous. One of the platforms that you should consider putting yourself on is Spotify. One of the best things about this platform is that there are no […]
They say that music heals the soul. It can bring out the deep emotions you hold inside, making you feel the sadness, the joy, and the pain with much more intensity. Music is a wonderful thing that can soothe you when you are overwhelmed and celebrate with you when you are at your highest. Through […]
Sending out emails about your new releases or gigs isn’t too difficult. Keeping your fans in the know while you are working on something new, however, can be a little bit harder. To maintain your fanbase and keep them excited for your new releases, it is essential to create a list of emails that can […]
When it is used well, email can be one of the best methods of encouraging more people to buy your music and to strengthen your fanbase’s devotion to you. Unlike jostling for attention in the overcrowded arena of social media, jumping right into people’s inboxes is a more convenient and target-focused way of promoting your […]
There is no denying that social media is one of the most powerful tools for marketers everywhere. That being said, when it comes to the music industry, one has to wonder if social media is really the most effective platform. This article will address this question in detail. Music Social Media Marketing Why Social Media […]
How people access, listen to and share music has drastically changed over the past decade. YouGov conducted a study that revealed that 42% of the UK population access music through CDs. However, for people aged 16-24, only 6% consumed their music through CDs. Millennials and Generation Z-ers consume their music differently to the generations that have […]
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Standing out isn’t just about talent; it’s about mastering the art of public relations. As an aspiring musician, you must connect with your audience and build a brand that resonates. Effective PR can elevate visibility and create lasting relationships with fans and industry professionals. You might wonder where to start. From crafting your unique story […]
As a musician, you want to keep your fans informed on what you have been up to. Although email newsletters can be seen as old-fashioned and ineffective by many, they are actually one of the best ways to keep your followers updated. Believe it or not, most people check their email every single day, whether […]
You make great music, and you want people to hear it. What’s more, you know that there’s an audience out there that would love the kind of music youâre creating. So how do you find them? How do they find you? And what are the most effective and strategic modes of music marketing in the current […]
Are you a music enthusiast or better yet, a seasoned DJ? If that is the case, then this blog article is yours! It is about having the right tool – the DJ headphone –ready for the day’s performance. If you have been in the music industry for quite some time, then you understand that finding […]
If you are a serious musician, you are already aware of the struggles that come with it. It can be a little tough to reach audiences and gain more listeners. Yet if you are making music all on your own, you will want to learn how to market yourself. It should be your top priority […]
When you’re just starting off your career as a jazz musician, chances are that you don’t have the means to advertise using traditional methods such as with newspaper ads or paid promotions online. Instead, you have to gain exposure organically and use free services like a business Facebook page to promote yourself and your latest […]
With the advent of music streaming platforms in today’s digital age, record labels have truly taken the brunt of the blow. The drastic change in how and where people listen to music has led many people to question the function of the record label. With a major decrease in recorded music revenues, one of the key […]
With so many music artists releasing new singles and albums daily, you need to make yours stand out when you finally release your tracks. When your music promotion stands out from the rest, you will have a higher chance gaining the attention of record labels and potential listeners. No matter how good of an artist […]
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